ABOUT

I began in web design as a teenager, using Adobe Dreamweaver to build websites for family and friends. As I gained expertise and experience,  I traded Dreamweaver for Adobe Illustrator and Photoshop, moving on to illustration, graphic design, and print marketing. I layered law school on my interest in art and design, and then added  a Masters in Business Administration, which I will complete in 2019. I began a career in email marketing after I graduated from law school, bringing together my ability to plan and implement strategies that reflect both creative and clear, focused thinking.  My path has been anything but ordinary. I have worked with -- and in -- various professional disciplines, and this has allowed me to develop unique expertise in what is the core of marketing: finding and facilitating connections.

 

EXPERIENCE

Email Marketing Analyst | Balsam brands

October 2017 - Present

- Strategize email deployments and designs that target both domestic and international markets. 
- Develop, test, and deploy various email campaigns, including batch and blast, transactional, and triggered to both domestic and international customers.
- Produce HTML email templates using best practices to ensure proper rendering and delivery across multiple email clients and devices.
- Develop rule based logic and email templates that integrate personalized dynamic content elements.

 

Marketing Manager | Education logistics

May 2017 - October 2017

- Collaborate with other members of the marketing team to create engaging marketing material. 
- Create a brand identity for the partnership between EDULOG and Navistar.
- Build email campaigns using MailChimp that focus engaging content and increasing engagement.
- Utilize A/B Testing and analytics to strengthen customer retention and engagement. 
- Conduct market research and competitive analysis.

 

Legal Intern | The University of montana general Counsel

August 2016 - May 2017

- Perform research on various topics covering both legal and non-legal issues.
- Detail oriented environment where compliance with legal and ethical standards are crucial. 
- Oversaw contract and tax paperwork for new museum associated with the University of Montana. 
- Supervised the development of a program that allowed student built houses to be sold in the community.

 

marketing Associate | The University of Montana

August 2013 - May 2016

- Develop, design, and manage print and digital marketing campaigns.
- Increase engagement through new design and technology.
- Innovate, and think creatively to identify new channels of promotion.
- Build relationships with clients and work with other designers to create compelling and effective marketing campaigns.

 
 

EDUCATION

The University of Montana School of Business Administration

Masters of Business Administration
Expected Graduation: May 2019

The University of Montana School of Law

Juris Doctor
Graduation: May 2017

The University of Montana 

Bachelor's Degree in Sociology
Graduation: May 2014